JBL Unleashes Next Generation Of Flip 7 And Charge 6 Bluetooth Speakers

Mar 11, 2025

ByMark Sparrow

, Senior Contributor.

The all-new JBL Flip 7 speaker is available in many colors including this camouflage look.

Audio giant JBL has announced the launch of the brand’s new JBL Flip 7 and Charge 6 speakers. These latest updates to JBL’s most popular portable speakers bring a bolder and more reliable sound to indoor gatherings and outdoor events.

Both new models feature AI Sound Boost, a proprietary technology that analyzes music waves in real-time to optimize the speaker driver without distortion According to JBL, these next-generation speakers push the boundaries of sound performance and will transform the way we listen.

The new Flip 7 has a built in strap point with carabiner so it can be hung anywhere.

“With the addition of Flip 7 and Charge 6, JBL is not just launching new products, we’re immersing ourselves in the heart of cultural moments with our presence at SXSW,” says Carsten Olesen, President, Consumer Audio at HARMAN.

“Designed to tap into the limitless places listeners go to experience incredible sound, the introduction of AI Sound Boost highlights our dedication to delivering dynamic solutions that shape the soundtrack of consumers’ lives.”

So, whether you’re lounging in the backyard or riding a bike, the new Flip 7 has been redesigned with an interchangeable finger loop and carabiner hook to put audio at the center of any adventure. Equipped with AI Sound Boost for powerful bass without distortion and an upgraded tweeter with a dome design, the new model promises clear and crisp sounds at higher volumes, no matter the setting.

The enhanced portability and new IP68 waterproof and dustproof rating of the Flip 7 make it a speaker that can be used anywhere. Other new features include an increased battery life of up to 16 hours with Playtime Boost, the latest Bluetooth 5.4 capabilities for enhanced wireless connectivity, plus Auracast pairing amongst other JBL Auracast-enabled speakers.

The Charge 6 from JBL has a beefed-up woofer and supports Auracast for connecting to other enables ... [+] wireless speakers.

Meanwhile, the JBL Charge 6, another popular portable speaker from the brand, is now equipped with a detachable and versatile handle strap which has been added to make high-quality audio more accessible than ever.

With the introduction of AI Sound Boost and an upgraded woofer for a deeper bass, the new Charge 6 has a powerful sound. The introduction of Auracast lets friends sync their compatible speakers for up to 28 hours with Playtime Boost.

Remaining true to the speaker’s name, the Charge 6 comes with a built-in USB-C power bank for charging devices like smartphones or earbuds at a moment’s notice.

The JBL Flip 7 is available for pre-order today on JBL.com and is priced at $149.95. Shipping begins on April 6, 2025. Color options include black, blue, white, red, camo, and purple. The JBL Charge 6 is available for pre-order from today at JBL.com and is priced at $199.95. Shipping starts on April 6, 2025. Color options include black, blue, white, red, camo and purple.

JBL Flip 7

JBL Charge 6